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Nanigans, releasing a survey showing that retargeting is ‘broken,’ pitches its solution

nanigans releasing a survey showing that retargeting is broken pitches its solution - Nanigans, releasing a survey showing that retargeting is ‘broken,’ pitches its solution

Nanigans provides tool for working performance-based advertisements, the place the advertiser is selling a decision to motion like downloading a discount or filling out a kind. The advertisements are hired to obtain new shoppers, and now and again to retarget them when they’ve left a store’s web site.

This week, the Boston-based corporate is liberating a survey that unearths retargeting isn’t running in addition to it must.

“The Fact of Retargeting” learn about digested responses from greater than one thousand US-based customers decided on via Google’s shopper survey device and greater than 100 US-based retail and e-commerce advert pros. The patrons made a web-based acquire within the final six months and in the past spotted retargeted advertisements, whilst the advertisers paintings at e-commerce corporations or outlets and feature the identify of director or above.

And, consistent with the document, “Everybody consents retargeting is damaged.”

[Read the full article on MarTech Today.]

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