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Improving e-commerce text ads with ad customizer data feeds

improving e commerce text ads with ad customizer data feeds - Improving e-commerce text ads with ad customizer data feeds

Whilst buying groceries advertisements are arguably crucial type of Google promoting for e-commerce accounts, you’re lacking a possibility when you forget about common seek advertisements.

Textual content advertisements for explicit product searches nonetheless absorb numerous actual property and will lend a hand force extra gross sales. After I’m getting ready to write down textual content advertisements, I really like to peer what’s recently within the panorama.

You realize what makes me in point of fact glad? Effects like this…

improving e commerce text ads with ad customizer data feeds - Improving e-commerce text ads with ad customizer data feeds

Why am I proud of the ones seek effects? As a result of I do know my advertisements can do higher!

Take a look at the primary headline for each and every of the advertisements, they’re all of the similar. Not anything sticks out. When everybody makes use of the similar key phrase for the headline, we get dull advertisements.

It doesn’t need to be this manner. We will do higher advertising to push our merchandise, and industry knowledge feeds are right here to lend a hand.

Including merchandise to a Google feed

First, we wish to get our product knowledge in position. Obtain the advert customizer knowledge feed template (spreadsheet) from Google.

What you first of all see within the template is involved in demonstration functions. Let’s check out precisely what the template seems like.

[Read the rest at Search Engine Land.]

Critiques expressed on this article are the ones of the visitor writer and no longer essentially Advertising Land. Personnel authors are indexed right here.


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