Home / Internet / Google's Danny Sullivan Defends Reducing Length Of Search Snippets

Google's Danny Sullivan Defends Reducing Length Of Search Snippets

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The day gone by we reported that Google reduce down the quest snippets duration through about part only some months (December) expanding it to 320 characters. Google’s Danny Sullivan showed this modification on Twitter for us announcing:

Our seek snippets are actually shorter on reasonable than in fresh weeks, despite the fact that somewhat longer than prior to a metamorphosis we made closing December. There’s no mounted duration for snippets. Period varies in accordance with what our techniques deem to be most valuable.

This began a hearth hurricane of indignant tweets from the search engine optimization group across the trade. You’ll believe, in December SEOs started converting their meta descriptions to double their duration so that you could beef up their click on via fee from the Google seek effects. So now, they wish to undergo all of them once more. After all, this would possibly imply extra billable paintings for SEOs however for in-house SEOs, it may be a headache.

Google’ answered to that, that Google by no means instructed SEOs to make adjustments to their meta descriptions, if truth be told, they instructed them not to concern about it.

Google instructed us not anything essentially modified with their ideas round writing meta descriptions.

Google may not percentage a brand new most duration for the snippets, as a result of (1) they’re dynamic and (2) they don’t need SEOs and site owners to concentrate on those numbers:

Then Danny has to move off and give an explanation for that despite the fact that he works at Google, he introduced the similar recommendation when he didn’t paintings at Google:

Some really feel having a bunch, max and min, snippet duration is useful, and Google lately does now not:

But when Google did give explicit recommendation, then what?

Google will listen and pay attention for your comments and speak about it with the crew:

It’s only superb what number of responses Danny posted the previous day on Twitter in regards to the snippet trade. He has been affected person and really responsive and spoke back the similar questions time and again. I might lose endurance in reality fast.

Anyway, I hardly write any meta descriptions, I do agree, your content material for your web page will have to shape them and also you will have to center of attention at the content material customers see. When you’ve got time, positive, write meta descriptions, however I slightly write extra and new content material than write meta descriptions.

Discussion board dialogue at Twitter.


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