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First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption

first forrester forecast for marketing automation finds it is still early innings for adoption - First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption

Within the hubbub over the entire new applied sciences, the workhorse advertising and marketing automation platforms stay doing their jobs.

And in “Advertising Automation Generation Forecast, 2017 to 2023 (World)” [available for Forrester clients only], its first such document in this house, analysis company Forrester predicts that spending for a majority of these gear will develop vigorously over the following couple of years, achieving $25.1 billion once a year by way of 2023 from $11.four billion ultimate yr.

Despite the fact that it’s going to appear advertising and marketing automation platforms are previous information, document co-author Jennifer Adams informed me by means of e mail that “B2B entrepreneurs are nonetheless within the early innings of adopting advertising and marketing automation generation gear and this pattern will proceed to pressure expansion over the following 5 years.” Over 1000 entrepreneurs from 8 international locations have been surveyed for the document.

[Read the full article on MarTech Today.]

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